Communication delivery methods
When selecting the right communication method, consider where your users are in their change journey and what they need most at that moment—awareness, understanding, or reinforcement. Use this guide to match your communication objectives with the most effective delivery methods to ensure your message is both heard and embraced.
- General communication methods
- Visual communication methods
- Interactive communication methods
- Role-based communication methods
- Best practices for selecting a communication delivery method
General communication methods
|
Delivery method |
Best use |
Advantages |
Considerations |
Example |
|---|---|---|---|---|
|
Town halls & all-hands meetings |
Major announcements, vision sharing, demonstrating executive sponsorship |
Shows leadership commitment, allows for Q&A, creates shared experience |
Plan thoroughly, anticipate questions, consider recording for those unable to attend |
Announcing the Planview implementation decision and overall vision |
|
Team meetings & department sessions |
Discussing role-specific impacts, addressing team concerns | Allows for detailed discussion relevant to specific groups |
Equip managers with talking points to ensure consistent messaging |
Walking through how Planview will change specific team processes |
|
Collaboration channels (Teams/Slack) |
Quick updates, peer learning, real-time support, community building |
Immediate interaction, reduces email volume, fosters collaboration, accessible on mobile |
Establish a clear channel structure, moderate effectively, set usage guidelines |
Dedicated implementation channel where users can ask questions, share tips, and receive updates ~ Try Role based channels, for example a dedicated Time Reporter channel. |
|
Live demos |
Making abstract changes concrete, showing new workflows | Brings the future state to life, addresses the "how" of the change |
Ensure demonstrations are relevant to the audience's work |
Showing how resource managers will allocate resources in Planview |
|
Training workshops |
Building skills, boosting confidence with new tools | Hands-on experience, immediate feedback, peer learning |
Make training role-specific and timing-appropriate (not too early, not too late) |
Interactive sessions where users practice creating projects in Planview |
|
One-on-one conversations |
Addressing individual concerns, coaching through resistance |
Highly personalized, allows for candid discussion | Time-intensive but valuable for key stakeholders or strong resisters |
Meeting with influential team members who have expressed concerns |
|
Email communications |
Announcements, updates, reminders | Reaches everyone, provides documentation, easily forwarded |
Keep concise, use consistent branding, consider frequency carefully |
Weekly implementation updates, training registration information |
|
Customer’s intranet/SharePoint sites |
Central repository of information, self-service resources | Single source of truth, available 24/7, searchable | Keep updated, organize logically, promote its existence | FAQ documents, training materials, implementation timeline |
|
Video messages |
Personalized communications from leaders, demonstrations | Engaging, conveys emotion, can be watched on-demand | Keep short (3-5 minutes), ensure good production quality | Executive sponsor explaining the "why" behind the Planview implementation |
|
Digital newsletters |
Regular updates, success stories, implementation milestones |
Consistent touchpoint, can highlight different aspects over time |
Maintain regular schedule, include diverse content |
Monthly Planview implementation newsletter with updates, tips, and profiles |
|
Surveys & feedback forms |
Gathering input, measuring awareness, tracking sentiment | Demonstrates listening, provides metrics, identifies issues | Act on feedback received, close the loop with respondents | Pre-training survey to assess knowledge gaps, post-go-live feedback collection |
Visual communication methods
| Delivery method | Best use | Advantages | Considerations | Example |
|---|---|---|---|---|
|
Infographics & visual aids |
Simplifying complex information, highlighting key points |
Memorable, shareable, breaks down complexity |
Ensure accessibility, maintain brand consistency | Timeline infographic showing implementation phases and key milestones |
| Digital signage | Reminders, quick updates, awareness building | High visibility in common areas, keeps change top-of-mind |
Keep messages brief, update regularly |
Countdown to go-live, training registration reminders |
|
Physical materials/documentation |
Just-in-time reminders, quick reference tools |
Tangible, can remain visible at workstations |
Environmental impact, distribution logistics | Quick reference cards with login instructions and common tasks |
Interactive communication methods
| Delivery method | Best use | Advantages | Considerations | Example |
|---|---|---|---|---|
|
Q&A sessions |
Addressing concerns, filling knowledge gaps | Direct responses to actual questions, demonstrates openness | Prepare for difficult questions, follow up on unanswered items |
Weekly drop-in sessions where users can ask questions about Planview |
|
Change champion networks |
Extending reach across the organization, providing local support |
Peer influence, cultural awareness, broader coverage |
Requires selection, training, and ongoing coordination |
Departmental representatives who serve as first point of contact for questions |
|
Online communities & discussion forums |
Peer support, shared learning, ongoing engagement | User-generated content, reduces support burden, builds community | Requires moderation, needs critical mass to be effective |
Teams or Slack channel for Planview users to share tips and ask questions |
|
Interactive webinars |
Reaching dispersed teams, combining presentation with interaction | Efficient delivery to large audiences, recordable for later viewing | Plan for engagement (polls, chat), test technology in advance |
Deep-dive sessions on specific Planview functionality |
|
Gamification elements |
Encouraging engagement, making learning fun |
Increases motivation, creates friendly competition |
Keep focused on learning objectives, not just entertainment |
Planview scavenger hunt where users earn points for completing tasks |
Role-based communication methods
| Delivery method | Best use | Advantages | Considerations | Example |
|---|---|---|---|---|
|
Manager toolkits |
Equipping leaders to communicate change to their teams | Consistent messaging, leverages trusted relationships |
Provide both content and coaching for delivery |
Scripts, FAQs, and discussion guides for team meetings |
|
Executive briefings / Steer Co. |
Gaining leadership support, ensuring strategic alignment | Builds sponsorship, ensures top-down reinforcement | Focus on business outcomes, prepare concise materials |
· Quarterly updates to leadership on implementation progress and benefits realization |
|
Change stories |
Sharing the WHY and setting expectations | Builds the WiiFM at an individual level | This exercise will need to be repeated | Share a role-based change story with user communities to create awareness for upcoming changes |
Best practices for selecting a communication delivery method
- Mix methods strategically - We all learn differently! Use multiple channels for important messages, training, and support
- Match the method to the message - Complex information requires interactive formats; simple updates can use one-way communication
- Consider audience preferences - Some teams may prefer digital communications, while others value face-to-face interaction
- Create a drumbeat - Establish regular, predictable communication touchpoints using consistent methods
- Build in feedback loops - Ensure every communication strategy includes ways to gather and respond to questions and concerns
- Measure effectiveness - Track engagement metrics for different methods to refine your approach over time

